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Setting up a solid website of inventive design that is readable and navigable is crucial to a company’s online presence, as is the passionate marketing of that website. The finest websites, like the finest products and services, require a marketing strategy that is worthy of them.

Today the term expert has a lot less value than it did years ago. It seems that everyone online is an expert at something or other – even when they are not! In this article I am going to give you 3 tips on how you can position yourself as the real expert in your niche so that people naturally come to you rather than others.

Unemployment is on the rise globally, and people are seeking for unconventional but legal avenues for making money. The internet has emerged as a fecund ground for making money. Affiliate marketing, article writing, academic writing and audio transcription are some of the strategies used to make money online.

Advertising online has huge advantages over traditional forms of advertising. With classic advertising, basically in most times the advertiser pays showing their advert to a huge number of people in the actual hope that a good number will visit the given website.

Delivering what your customers want is critical if you are going to make sales. Your conversion rates go up when you provide what people want. In this article I am going to give you 3 tips on how to find out exactly what your customers want from you.

In today’s day and age, where economic depression is looming large all over the world, the one thing you are likely to be worried about all the time the likelihood of keeping your job. Well, what if we were to tell you that you can get over this worry easily just by learning how to make money online.

As a baby boomer, I used to avoid Facebook like the plague, thinking it was really designed for kids. However, I found myself changing my tunes when I watched a recent training video conducted by a guy from my own era who makes six figures from his online business, with all of his leads coming from Facebook. After watching his training closely, I’d like to summarize a few main pointers..

Since the advent of the internet, marketing and the advertising business has experienced drastic changes. The internet has made available a broad platform through which several companies all around the world can reach out to people with detailed information about their products and also get to display their catalogue and brochures. As the number of products and services increase, the online business option that internet offers has become a seriously growing industry offering the chance of making great profit.

Internet Marketing sounded very appealing to this writer on April 15, 2011. That was day one of a three-day seminar where I had the opportunity to purchase the “Complete IM Marketing Program” for only $5999.00! You read that correctly, a single dollar shy of six thousand dollars. Had we been there sitting there next to one another, you too would have heard a very polished speaker make it sound SO incredibly easy to make six figures online within a couple of months. Looking back, thank goodness the wife said “Where do you plan on coming up with six thousand dollars?” Our credit card was the reply that day. Do not try THAT at home if you find yourself in the same situation! Do yourself a HUGE favor… do not believe anybody that tells you that his or her product will make you rich… HOWEVER, with a lot of hard work it is possible to make a nice living online. Do not allow yourself to fall into a false sense of security, brought on by a slick sales video and lots of screen captures. Pay attention to detail, do not fall for the hype, and you should be fine.

As a web design company and social media agency in the Middle East, many small and medium enterprises ask us the following question: “If we have a Facebook page, why should we have a website?” Here’s our answer.

Regardless of whether you are new to the whole world of online business or you already have had a website whose performance you want to improve, you will have to rely on Search Engine Optimisation or SEO to achieve your goals. SEO is a process wherein you use various techniques and methods to improve your website’s standing and ranking in the eyes of search engines such as Google.

Have you given a thought to white labeling any of your expert services to other third party agencies? Just to clear the smoke for any of you who are unsure of the concept: essentially, the company that is white labeling their services/products creates the product or handles the service and sells it to a third party company to brand and sell as their own. It’s like building a car and selling it to another company to brand and label it as they please and sell it themselves. The name comes from creating a product with no branding, sticking an empty ‘label’ on it, and delivering it to another company to fill in whatever they want on it.