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All freelancing professionals know that freelancing requires a bit of self-promotion and creativity to attract new clients. You may be covering all of your normal bases of social media, your own website and word of mouth but there are other effective ways to market yourself that are just under your nose. Utilize these tools to make yourself stand out in a crowd and attract clients.

In today’s online society, having a website is simply not good enough. No matter how brilliant you think your website looks, without SEO, the chances of it actually being seen by potential customers and internet users is very low. So what is SEO and why is it so important?

No one is going to know about your latest webinar unless it is properly promoted. The good news is that there are many different places where you can list your available online classes where millions of people will see it. Where should you place…

Big businesses spend millions of dollars every year on advertising. The goal is to reach as many people as possible to promote their business or product. Online marketing has become an effective and inexpensive way for companies to reach their target audience.

Healthy competition among businesses is usually one of the key factors in the growth of a business. Competition keeps you on your toes and always trying to think ahead in order to stay ahead of your closest competitors. Sometimes competition brings out the worst in us.

TweetDeck and HootSuite have given content marketers an easy outlet to get their content to a large audience as quickly as possible. The downside? Search engines see information coming from these third party sites as “less than” content that is sent directly from Twitter or Facebook. Leaving one to wonder, what is the point of these sites then?

Used to its potential, your business’ website can be your brand’s greatest advocate. It all starts with the laying of a strong, solid foundation on which you build.

Social media can be a huge help to all types of businesses, even new ones that are still struggling to make their presence on the web more visible. How important is this? In today’s digital age, business owners cannot afford not to get onto the bandwagon of online marketing. Skipping it would mean losing

Using authorship helps searchers discover great information by highlighting content from authors who they might find interesting. If you’re an author, signing up for authorship will help users recognize content that you’ve written.

SEO can increase website ranking on search engine results to give you more visitors and potential clients. This method is the most effective way to make your website more visible to a wider audience. Even if you have a good web layout, informative content, and everything else that a reader will need, these won’t do anything for your website unless you make it searchable in search engines and unless your website ranks on search engine results.

Do you have an online business or are you trying to make money online? If you are using the internet to make money then you are no doubt doing some sort of internet marketing but are you standing out against your competition?

The differences between helpful and bothersome online marketing can be a little hard to detect at times from the business owner’s perspective. Let’s look at some marketing methods that might be considered a menace… and how you can avoid them!