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It’s far too easy to put up your website and let it sit there like a digital brochure. And if that’s the sole intended purpose of your website then you may – and nowadays that really is uncertain – be able to get away with neglecting your website.

It is not all that hard to make use of bulk SMS services to get your marketing message across. It forms part of a very effective marketing strategy that can be implemented with ease by businesses all over. All that is needed is to type in a single marketing message, then send it to as many customers as you have in your database.

In this article I am going to discuss using a call to action. Every one you create must have a specific purpose if it is going to be effective.

In this article I am going to talk a little bit about the purpose of your communication. Every communication that you have with your subscriber, with your prospect or with anyone else to do with your business, needs to have a specific purpose behind it.

Over the past decade, the Internet has emerged as a popular marketing tool. From 500 Fortune companies to burgeoning start-ups, Internet is a platform that can be efficiently used to market products, services, and brand as a whole.

In this article I am going to discuss communicating awareness of your business and the solutions you provide. You need to make sure that people are fully aware of what your business and brand is and exactly what it is that you offer.

Content writing is essential if your website is going to stand a chance of standing out from the crowd and attracting visitors. If you don’t add content to your website on a regular basis, Google and the other search engines will gradually forget about you. Or, more correctly, they’ll downplay your site in the results they give.

For some people, creating website content seems to be a case of permanent writer’s block. Or their inner perfectionist takes over and makes sure that every attempt to create website content stalls. Check out these ideas for creating website content fast.

This last week I visited the city of Leeds, a favourite place of mine. I spent nearly 15 years in Leeds starting from my University days right through to the launch of my first business and eventual involvement in a marketing agency based right in the heart of the city. Whenever I visit Leeds, I’m reminded of how many different points in my life and how much I have changed.

In this article I am going to discuss how to get to know your customers well. You need to be able to identify with them and have in your mind a real live individual in front of you. This enables you to really target your communication and offers.

In this article I am going to discuss why you need to convince people that they need your product. Not everyone will realize that they even have a need in the first place!

Whereas search engine rankings and PPC ads are largely about companies and their products, social media is largely about people. In today’s on line world we are able to connect companies with the people behind them much more quickly and openly than ever before.