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For most of us, when you build a website, you do so with the desire to engage your visitor and compel them to take action. That action could be to buy a product or service, sign up for something, or even share your information with someone else. Most site owners however, only devote their time doing work on increasing website traffic, however, you can accomplish much more if your conversion rates are higher, and AIDA is the marketing secret that has been tried and proven to work.

Any business will no doubt get phone calls every week from web design companies telling them they have to have a website because they are missing out on customers. Whereas this is undoubtedly true, it can sometimes take more than a sales call for the business owner or manager to really catch onto the fact they do need a website and actually take the plunge and get one.

Are you taking advantage of the Internet to market your business? If not, you are leaving some serious money on the table. Here are just two things you need to do to dramatically increase your company’s exposure and get more leads and more revenue.

Chances are if you’re reading this post, you have a website or blog to and have been marketing online to increase your exposure. Perhaps you’re doing some PPC marketing, maybe video marketing, maybe article marketing. You may be working on optimizing your site for search engines (SEO) to try to get your blog or website ranked on the first page.

When you think about yummy cakes, you will immediately start thinking about the very best place in town, but only if you have been exposed to advertising of some kind. Many of us know small business owners that could benefit from internet advertising.

Marketing is a delicate proposition in the present competitive economy and especially for the small business, which needs to be planned with competence for encouraging results. When you are working with a tiny publicity budget and inadequate personnel support and face competition, you need to concentrate on link building for SEO to create a level playing field. Here are certain guidelines that help you reach improved positions in search engines and better web presence.

Start by giving a ton of free value and content on your page in order to get your customers to buy. You might want to write a report or a free e-book to get someone on your list so even though they may not buy straight away they are now on your list.

With mobile phones and other devices becoming so ubiquitous, they’re almost indispensable in the everyday lives of many people. And since some people use them for practically everything, they’re naturally starting to wonder about the potential of these devices for making money. And do these devices ever have potential. Read on to find out more.

It doesn’t take much Internet searching to find websites promising you easy success and wealth beyond your wildest dreams – if only you’ll part with just a little of your hard-earned cash. Here’s what the most of the self-styled Gurus aren’t telling you. Here’s to a little clear thinking…

The world is getting flatter as most opportunities are becoming more and more global – and in terms of this there is nothing flatter than digital marketing! People truly are equal when it comes to companies that focus on internet marketing – it is very much possible for a person in the Philippines to be working for a person in Romania headed by a person in Mexico working harmoniously! And in this very scenario, this team could be promoting a website that is…

Coined by the communications visionary in the 1970s, author Marshall McLuhen, “The Global Village” is now a marketing reality. Without a doubt it is THE UNIVERSAL INFORMATION SOURCE for people in all walks of life worldwide. From 1995 statistics record the phenomenal growth rate of users from less than sixteen million to 6.45 billion today in 2011.

When starting out with an Internet home business it can be confusing when trying to figure out the first steps necessary to become successful. The amount of information out there is vast and you may not have any idea where to start. I ran into the same problems just starting out. I was taking hours and hours of time to learn as much as I could about Internet marketing strategies. I would learn a little about one strategy, start to test it, learn about another and then move onto that one. I really didn’t have a defined plan and what I didn’t understand early on was that this plan was crucial to my success. Here are some tips to help you get off your feet.